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Motor Trend

Pitch an idea to ultimately consolidate all disparate mobile apps to one killer experience that speaks to these unique users.

  • Design

    UI/UX Design, Concepting

  • Duration

    3 weeks

Challenge

Consolidate all digital experience & content

The client had multiple disparate apps containing their diverse motor content — on-demand TV shows and originals, a limited event app, a car specs directory, and news articles. We aimed to create an app that seamlessly collected the most interesting features and appealed to the unique audience.

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