Get In Touch
ehomnici@gmail.com
972.841.3497
About me
I am a product design leader with 10 years of experience, designing digital products for great clients.

I am a multi-disciplinary product designer located in Brooklyn, NY, and flexible to work remotely in any U.S. time zones. Formerly at GoodRx, Huge, and VSA Partners. Interested in working together?

Services

Capabilities

Having worked with many clients in various industries, I love to deep-dive into new problems and work on solutions that push boundaries.

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Experience design

Insuring the product is easy to use, cohesive, and tailored to the user — all while balancing the business goals and representing the brand.

  • UX design (web, mobile, native)
  • User research & testing
  • Journey mapping
  • Competitive analysis
  • Information architecture
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Visual UI design & systems

Defining or evolving your brand through UI design, micro-interactions, and brand expressions.

  • UI design (web, mobile, native)
  • Visual design
  • Design systems
  • Design thinking
  • Brand strategy
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Strategy & insights

Creating frameworks and collaboration models to help companies understand their users, define product goals, and build the right features.

  • Workshopping
  • User research & data
  • Roadmapping
  • Stakeholder management
  • Innovation
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Leadership / Individual contribution

I am flexible to lead a team and/or individually contribute to design needs.

  • Self-sufficiency
  • Team building
  • Mentoring
  • Process creation
Clients

Some clients & brands I am proud to have worked with over the years.

I have known and worked with Emily for over seven years. I first knew her as a talented individual contributor and watched her grow into a fantastic design leader. She has consistently impacted her teams through successful team-building, helping designers grow their careers and building a culture of design excellence. She's a great coach and champion for her designers, with a proven ability to advance the career goals of the ICs on her team. She excels at identifying and investing in high-potential designers, builds strong relationships with her peers and is respected as a reliable and knowledgeable leader by cross-functional teams.

Emily is also an excellent design and product strategist. She deeply understands how to drive product success and ensures that her team is focused on the right work that moves the business goals forward.

Nicole Pritchard

VP of Design

Emily is an amazing design partner and a joy to work with. I had the pleasure of being the product counterpart to Emily within the same org at GoodRx, so we worked very closely together to push the consumer subscription product forward. It was so refreshing to work with someone who constantly pushed the team to do right by our users and worked to find creative ways to resolve tensions with business objectives.

Additionally, our team benefited from the level of rigor and the high quality bar that Emily set for design. She installed much-needed processes to ensure every feature proposed was evidence-backed and had enough time for design explorations for us to have strong conviction in its likelihood to succeed or generate an insight that would take us closer to a successful product... continued on Linkedin

Shuo Song, MD, MPH, MBA

Lead Product Manager

I’ve been incredibly fortunate to have Emily as my manager at GoodRx, as her design expertise and leadership has been foundational to not only my growth but for many of my colleagues as well. During my time working with Emily, she has shown nothing but excellence through her helpful guidance and feedback for designs, her confidence to tackle any challenging problem, and for consistently supporting junior designers to grow to their fullest potential. If that weren't enough, her dedication, kindness and positivity make her one of the best people I've ever worked with. I’m looking forward to all the great things Emily will accomplish in her career!

Isaac Park

Senior Product Designer

Culture & Company

I value building trust and healthy cultures in my working environments.

Whether I’m embedded in a team or a full-time employee, I look for different opportunities to strengthen team bonds, trust, and processes to boost productivity and fulfillment.

I created an employee recognition program — The Goodesign Award to celebrate outstanding designers.
CodeClub is an initiative that I started at VSA to bring developers and creatives together to learn anything related to code. Read more
I distilled, tweaked, and visualized our cross-functional processes to ensure alignment & quality.